Are you a new photographer wondering how to work with people you love and make more money?
I used to think I knew my stuff, and that I was doing all the right things. At the same time, I was not really getting where I wanted. And maybe not even knowing where I was headed.
I just knew I wanted to be a wedding photographer. And by all accounts I was. But it took a while before things really started going my way.
Here are 4 mistakes I made in the early days, why they messed things up for me – and if you can relate to this stick around till the end I’ll tell you what I did in order to fix them.
1. (In the beginning) I said yes to everything and everyone.
I was struggling to find the right clients. I guess I didn’t even know there was such a thing, I thought clients were all the same (and I had no idea that saying “no” was something I should even consider).
So I ended up working with those who didn’t appreciate me, didn’t want to pay my worth, and whose vision didn’t mesh well with my own. Which as a creative means so much. This, in turn, led to even more of the wrong clients, because you get more of what you already do and show.
| Read also: How to find your ideal client
2. My prices were too low.
It took a long time before I could make a living from photography. I was basing my prices on my competitors, and a feeling of what I thought I should charge. I lowered my prices and felt bad every time someone asked what the price was because I kept hearing how expensive photography was- even though I wasn’t making a profit at all.
Basically, I was paying to be able to shoot peoples wedding in the beginning. I was lacking confidence and felt that’s what I had to do to get clients. In addition, I had no way of knowing that those I was comparing my prices to knew how to price correctly, and regardless their numbers are theirs, and I have my expenses and income needs to consider.
I know I often got picked because of my price, not because of the images I created or the level of my customer service, or anything else, which meant that I sometimes got clients who were unappreciative and really wanted something else. The quality of clients really does improve when you start charging your worth. Trust me on that.
| Read also: How to price your work
3. I thought branding = logo
And of course, I made my logo (and website) myself. The copy I used was generic and so were the images to be honest. There was no personality, style or any kind of uniqueness involved. I was afraid to stand out and thought there was a certain way I should do things and rules to follow.
4. I had no idea how to market my business
My marketing efforts were limited to ads in related blogs and of course posting on Facebook. I had no idea of whether it was working, where my clients came from and what I could be doing instead. There was no plan, strategy or goal. I didn’t take marketing seriously.
Download the guide below to learn how to fix these problems.
Hi, I'm Ingvild
I spend as much of my time as I can being outside taking photos of happy couples in love. I live with my dog and boyfriend in Norway, and I love traveling the world in search of beautiful locations and love stories.
DOWNLOAD THE FREE 'how to book your first wedding client workbook' HERE
DOWNLOAD THE FREE 'how to book your first client workbook' HERE
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